![]() No alt text is often better than bad (i.e. ![]() But it's not necessarily an easy thing to master – and can harm accessibility if done poorly. The more thoughtfully and helpfully you describe all of your content to users, the easier it is for search engine robots to understand as well.Īdding useful alt text to images is one of the easiest ways to make your website more accessible. Thinking about that in another way good alt text gives search engines more – and better – information to rank your website with so they'll rank it higher. It's displayed in place of the image in browsers if the image file hasn't loaded, or when the user has chosen not to view images.īecause good alt text provides semantic meaning to, and a description of, an image, it's used by search engines to return search results.It can be useful to people with certain sensory processing and/or learning disabilities.It's read by screen readers in place of images, allowing your image content to be accessed by people who are blind or have visual impairment.Well-written alt text is important to your website's accessibility, and its search engine optimisation (SEO). It's a short written description of an image, which makes sense of that image when it can't be viewed for some reason. 'Alt text' is a contraction of 'alternative text'. What is alt text, and why is it important?
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