![]() ![]() ![]() And like Apple Music’s relationship with on-air journalist Nadeska Alexis and Spotify’s platforming of Joe Budden and DJ Akademiks, Amazon also has a partnership with an ex- Everyday Struggle host in the form of Connected with Wayno. Rotation, the service’s flagship brand for Black music, curates Hip-Hop and R&B playlists that rival Spotify’s Rap Caviar and come with equally dazzling billboards in Times Square and other out-of-home hotspots. Justin Guthrie/Amazon Musicīefore these streamed shows, Amazon Music’s relationship with Hip-Hop looked similar to that of its competitors. Roughly 1500 fans in the venue and many more streaming the performance on Amazon Music’s Twitch channel witnessed one of the earliest performances of the rapper’s latest material. News of a “secret” Tyler, the Creator concert spread across the city on the day of the show.
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